Ross Nicholls goes into detail on his unique attacking sequences using the collar tie from the Butterfly guard. One of Europe's top competitors, Ross has developed this system to chain attacks together until you have your opponent trapped. Tested by Ross on the biggest stages of the competition, it is proven and applicable to all grapplers' looking to better understand how to use their opponent's defence to lead them into the submission. Learn how you can use the collar tie to attack your opponent.



Part 1 - Butterfly Guard Attacks

1. Basic Leg Entry from Butterfly Guard

2. D’arce Choke off Guillotine Defense

3. Omoplata from Guillotine Defense

4. Triangle Choke from Omoplata Defense

5. Reverse Head and Arm Choke from Limp Arm

6. Arm Drag from Collar Tie Defense

7. Telephone Armbar from Armdrag Defense

8. Triangle from Telephone Armbar

9. Gringo Sweep from ‘Telephone Armbar

10. Rolling Kimura Back Take from Gringo Sweep

11. Kimura from Gringo Sweep

12. Inverted Armbar from Double Underhooks

Part 2 - Heel Hook Attacks

1. Basic Leg Entry from Butterfly Guard

2. Straight Foot Lock from Single Leg X

3. Basic Outside Heel Hook Single 1 Leg x

4. Saddle/411 Entry from Ashi Garami Defence

5. Saddle/411 Entry Against Standing Opponent

6. Basic Butterfly Sweep

7. Saddle/411 Entert from Butterfly Sweep

8. Saddle/411 Recovery

9. Finishing the Inside Heel Hook from Saddle/411

10. Heel Hook off Running Man Defense

11. Saddle Re-entry from Running Man Defense

12. Saddle Re-entry from Leg Drag

Who is Ross Nicholls?


ADCC European Champion, 3x Polaris Superfight winner, IBJFF No-Gi British National Champion, 2019 #5 Ranked (77KG) No-Gi grappler in the world (Flograppling) and Roger Gracie Black Belt. Ross has been known in the European circuit for many years as a top Lightweight competitor. In recent years he has become known to a wider world audience as a submission ace with wins over Mateusz Gamrot, Gianni Grippo, Nathan Orchard, Tommi Pulkkanen, Oliver Lovell and Darragh O’Conaill

Martial Arts Journey

Originally from Wales, Ross started his martial arts journey at age 6 with Aikido, a discipline he would study until age 14. After this time Ross began to study Jiu-Jitsu being introduced to the world of grappling through his good friends the Kox brothers. Kevin Kox was promoted to purple belt around this time and became Ross’s first BJJ instructor. Leaving Wales one year into his Jiu-Jitsu training to study biomedical science in London, Ross began training under Cesar Lima and Roger Gracie. London would become his permanent home after university and in 2014 Ross received the Black Belt from Cesar and Roger.

JiuJitsu Game 

Coming up through the colored belts and early into his black belt career Ross actively competed on the IBJJF Gi circuit and No-Gi competitions. In 2017 after a close match with Oliver Taza on the Polaris Stage, he decided to concentrate on the No-Gi game and in particular leglocks. Since then, he has become known as one of the best leg lockers and No-Gi grapplers in Europe. A hyperactive competitor who has an “any rules, any time and any opponent” mindset and attacking submission game it is no wonder he is a must watch whenever he takes to the competition mat.

The Future

Ross is an ever-evolving veteran, who has already established himself as one of the best lightweights in Europe. Since focusing on No-Gi, Ross has been nothing but dominate, winning many super fights on the biggest shows and capturing numerous tournament victories. Earlier this year he won the ADCC European Championship in the stacked 77KG division. Submitting 4 of his 5 opponents, Ross proved once again that he belongs with the best in the world. With his ADCC victory, he secured a spot in the world championship later this year. Constantly looking to improve his ever-expanding game, it will be fascinating what new tricks he has up his sleeve in the coming World Championship.


I'm new to JiuJitsu, is this instructional good for me?

Yes! 'Heel Hook 101' is an introductory course, it's a perfect starting point for anyone looking to get into Heel Hooks. 

Is this a physical copy (DVD)?

No, In order to cut down on costs we're currently only offering Digital Downloads. This means we can spend more of our budget on bringing you guys the best possible product. 

What happens when I pay for the digital download?

As soon as the payment has gone through you will receive a confirmation email, a few minutes later you will receive a separate email with a download link. 

What did you guys shoot on?

All our instructional are shot on Sony FS5's and Sony A7sii. A combination of 4k and 1080p footage. We use a mix of LAV mics and shotgun mics. Production value is very important to us, we hope you appreciate the quality.